Latitude's generative AI bills have dropped to under $100,000 a month, Walton said, and the startup charges players a monthly subscription for more advanced AI features to help reduce the cost. "We spent hundreds of thousands of dollars a month on AI and we are not a big startup, so it was a very massive cost."īy the end of 2021, Latitude switched from using OpenAI's GPT software to a cheaper but still capable language software offered by startup AI21 Labs, Walton said, adding that the startup also incorporated open source and free language models into its service to lower the cost. "We joked that we had human employees and we had AI employees, and we spent about as much on each of them," Walton said. Personal Loans for 670 Credit Score or LowerĬompounding the predicament was that Walton also discovered content marketers were using AI Dungeon to generate promotional copy, a use for AI Dungeon that his team never foresaw, but that ended up adding to the company's AI bill.Īt its peak in 2021, Walton estimates Latitude was spending nearly $200,000 a month on OpenAI's so-called generative AI software and Amazon Web Services in order to keep up with the millions of user queries it needed to process each day. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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